Then came the downturn, and everything changed. He cut in with the occasional "Benioff riff," as his monologues about corporate values were known, perhaps name-dropping his friends in Metallica or how he'd meditated with the Dalai Lama. After Taylor's promotion, he joined the occasional all-hands meeting from his home office in Hawaii, where 12 ukuleles made up his video call background. Benioff tapped his lieutenant, Bret Taylor, as co-CEO in November. With success like this, it looked as if Benioff could step back. Among those in attendance was Stewart Butterfield, who had just handed over Slack for a staggering $27.7 billion. That August, Salesforce brought dozens of executives to Hawaii, an annual tradition where Benioff was known to greet executives in a Hawaiian shirt and flip flops and hand out $10,000 Cartier watches. He boasted that Salesforce had become the fastest-growing software company of all time. Its stock was at record levels and Benioff was projecting that annual revenue would double to $50 billion in five years. In late 2021, it looked as if Salesforce had reached what Marc Benioff might call "business nirvana."Ĭovid had launched Salesforce into the stratosphere as demand for its cloud-based software boomed. Account icon An icon in the shape of a person's head and shoulders.
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